Optimum announce a new personal sponsorship deal with Bradley Smith

Posted on Dec 30, 2010 by

Procurement outsourcing and consulting company, Optimum Business Solutions, is delighted to announce a two year extension to their personal sponsorship deal with MotoGP star Bradley Smith, running through to 2013. Optimum's sponsorship of Bradley began in 2010 when he was appointed a brand ambassador for the firm promoting their cost reduction, vehicle fleet and back office services to businesses within the MotoGP community and beyond.

As part of the new arrangement Optimum will provide back office support to Bradley Smith Racing Limited, assisting in brand design, marketing, merchandising and social networking activities.

Bradley will compete in the Moto2 world championship in 2011 riding for the French based Tech3 team having finished his highly successful 125cc career with a victory in the final race of 2010. The impressive 20 year old has achieved an incredible 20 podiums in his career to date, and holds the record for the highest number of Grand Prix points ever achieved by a British rider in a single season.

Based in South Manchester, Optimum are cost reduction specialists helping organisations save money in over 100 categories of expenditure. They provide procurement resource and expertise to a growing number of clients in a wide variety of markets. Optimum’s services deliver significant and sustainable commercial value to customers by transforming their approach to sourcing and vendor management.

Optimum’s fleet management service helps customers secure substantial cost savings in the sourcing of company cars and commercial vehicles. Optimum, founded in 2007, are enjoying significant year on year growth as the market for cost reduction services continues to flourish.

The extended deal was celebrated at a recent Optimum team even held at the National Motorcycle Museum in Birmingham. Video footage shot on the day captures Bradley’s and Optimum’s thoughts on the new sponsorship deal, kindly supported by Nick Harris who posed the questions. Click here to view the video.

Peter Rushton, Chief Executive of Optimum commented:

"We are delighted to be extending an already successful relationship with Bradley Smith through to 2013. This is an exciting time for Bradley in his career as he steps up to compete in the Moto2 world championship, and we want to play our part by fully supporting him achieve further success in MotoGP."

"In return, as a brand ambassador for Optimum, Bradley is focused on helping us promote the name of Optimum as well as our cost reduction and fleet services throughout the MotoGP paddock and beyond.  It is a great testimony to the strength of our relationship with Bradley and his management team that Optimum have been asked to provide back office support to his off track activities as part of the new arrangement."

"Our goal is to work with a high potential, young and iconic figure in British sport and Bradley fits this profile perfectly. He is a dedicated professional sportsman who competes on a world stage in MotoGP and this represents a great opportunity for us to promote our company brand and services to a global audience. Brand recognition is extremely high within MotoGP and with television coverage and race attendances at record levels we are keen to continue our association with the sport."

"Bradley is a very popular figure amongst the Optimum staff and all of us wish him every success in this exciting new chapter of his career. Go Brad!!!"

Bradley commented:

"I've really enjoyed working with Optimum this year and I’m very pleased that we will be able to continue to develop our relationship over the next two years. I take my role as a brand ambassador for Optimum very seriously and with ‘saving money’ being so high on everyone’s agenda, particularly within MotoGP, Optimum’s services are highly relevant to the times we live in."

"The Optimum team are fans of MotoGP and follow my progress very closely. We also have a bit of fun along the way which has helped our friendship grow. Optimum are also now helping me improve specific aspects of my off track activities and this extra support is much appreciated and already making a real difference."

If you would like to post this press release, please contact Gail Cooke of Optimum for additional information and photographs.

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